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Insiteful is an all-in-one form abandonment and lead recovery software with built-in lead capture & recovery. Compatible with *any* form providers/ builder. Capture & recover partial leads™ with our plug-n-play solution to automagically boost conversions. From analytics & visualizations to tracking, auto follow-up & saved progress, Insiteful has everything you need to capture, remarket, & convert leads worth pursuing. Recover abandoned forms, optimize conversions, earn more with Insiteful.

123 Form Builder makes creating online forms and collecting data a breeze, regardless of your level of experience. Create a form in minutes and start collecting data in seconds with 123 Form Builder’s drag-and-drop interface.

You can track any forms created with 123 Form Builder by following the usual method for tracking web forms with Insiteful, but we’ve included some specific instructions below for your convenience.

Automagically uncover more leads from 123 Form Builder with Insiteful: capture & convert 100% of the users that start to fill out your forms — even those that don’t finish. There’s nothing more disheartening than missing out on a potential opportunity due to form abandonment or website drop-offs; Insiteful is here to seal the leaks in your funnel.

Learn more about how-to easily track, optimize & convert more leads from your 123 Form Builder forms — get started with Insiteful. In just a couple clicks, you could never miss another opportunity.™

We’ll show you here how to track partial entries and incomplete submissions from any 123 Form Builder form below. That said (generally speaking), these instructions should work for any web form (even those built outside of 123 Form Builder ie. with vanilla HTML):

How to track 123 Form Builder with Insiteful

Ready to start capturing & tracking leads from your forms?  With 123 Form Builder and Insiteful, it just takes a couple clicks; follow the instructions below, depending whether you want to install Insiteful on all your forms, or just one:

How-to track partial entries & leads in 123 Form Builder with Insiteful

  1. Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.
    Insiteful App – Domains Page - Add Website
  2. Install code: When editing your form in 123 Form Builder, go to Advanced > Form > Otherand choose add a JS script to your form. On this screen, copy & paste the code from the Install page to start tracking this form (read more in the official 123 Form Builder knowledgebase).
    123 Form Builder + Insiteful: 1-click install form abandonment tracking & lead recovery

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