Insiteful can help you track form entries and more from virtually any web form in just a few clicks. Apart from helping you capture 100% of leads that fill out your forms, our plug-n-play solution also enables you to increase your conversion rate with power-ups (i.e. save & continue later), auto follow-up, and smart insights (i.e. confused / abandoned form fields).
You can track any forms created with HubSpot Forms with the usual method for tracking web forms with Insiteful (also included below, for your convenience). However, before you get started, please make sure to read about the important preliminary step in Hubspot Forms to ensure you’re able to track your web forms accurately Insiteful — nothing complicated, just an additional click!
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Before you get started with the how-to guide, make sure to complete the preliminary step below:
Troubleshooting HubSpot Forms + Insiteful tracking (Important Pre-Requisite)
By default, HubSpot Forms renders forms in iFrames when embedded in an external website or page. This is why most analytics platforms are unable to track these forms & fields: web browsers enforce strict security rules to protect iFrame content (ie. your HubSpot form) from potentially malicious scripts.
Fortunately, Insiteful offers a couple workarounds to track your existing HubSpot forms without changing very much:
First, our recommended approach — simply replace your current HubSpot form embed code with the special Insiteful + HubSpot Tracking code:
Important: be sure to replace the unique IDs bolded in blue above with the appropriate values from Hubspot & Insiteful, respectively. The unique ID for HubSpot forms can be retrieved from the ‘formId’ attribute in the embed code (or even the editor URL), as seen below, and the portal ID is just above it (read more here, via the HubSpot documentation). Meanwhile, the Insiteful activation key is available when login and navigate to the Install page.
Alternatively, if you’d prefer to use the default Insiteful installation, simply check the “Set as raw HTML form” switch on in HubSpot (as seen below, official docs here), and the new embed code will not include an iFrame. This will remove the browser security restrictions mentioned earlier and allow Insiteful to track your HubSpot forms just like any other web form.
That said, choosing this option will remove the default HubSpot styling from your forms, so you may need to add some CSS to re-style them as desired, as seen below. Alternatively, you may be able to add the tracking code directly to your form in HubSpot (rather than via Google Tag Manager, which adds it to the entire website) if you’d like to track the form without changing the default iFrame-based implementation.
Read more about how-to do this from the official HubSpot documentation, here.
How to track HubSpot forms
- Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.
- Install code: Simply follow the instructions above and copy in your unique Hubspot Form & Portal IDs + the Insiteful activation key from the Install page to replace the placeholders. That’s all there is to it!