Facebook remarketing allows you to run ads to Facebook users who have visited your website or interacted with your brand on Facebook. Remarketing across Facebook properties (ie. FB, Instagram, etc.) is more commonly referred to as “Facebook Custom Audiences,” a powerful tool to get more from your marketing efforts. Facebook remarketing is a great way to reach and recover prospects who have not yet converted on your website: reach past visitors and remind them of what they’re missing.
In just a few clicks, you can automatically add recovered leads from partial entries & abandoned forms to your remarketing campaigns via Facebook Custom Audiences. Anytime a potential prospect leaves your lead form(s) before clicking “submit” — all available data they entered before dropping off will be synced to Facebook for remarketing.
Insiteful can help you track and optimize from virtually any web form in just a few clicks. Apart from helping you capture 100% of leads that fill out your forms, our plug-n-play solution also enables you to increase your conversion rate with power-ups (i.e. save & continue later), auto follow-up, and smart insights (i.e. confused / abandoned form fields).
Trying to recapture partial form entries & leads? Want to recover leads that start to fill out your forms but don’t finish? It doesn’t have to be tedious. There’s nothing more disheartening than missing out on a potential opportunity due to form abandonment or website drop-offs; Insiteful can help you seal the leaks in your lead forms!
Before you get started with the how-to guide, make sure to complete the preliminary step below:
Creating your first Insiteful Zap (one-time)
When you start creating a Insiteful Zap, you will be asked to connect your Insiteful account.
Next, you’ll be asked to enter your Insiteful API key. Locate your API key from your Insiteful account from the indicated link (as seen below).
Paste your key back into your Zapier account and then “Continue.” If all steps were successful your Insiteful account will now be successfully connected with Zapier. Depending on which trigger you choose, you will be able to filter by various attributes (ie. domain)
How to sync recovered leads & abandoned forms to Facebook
- Add Facebook Custom Audiences action to your Zap: In the next step in this Zap, search for “Facebook Custom Audiences”. Connect your Facebook account, choose the Ad Account that you want to sync leads to. You can customize the fields to include whatever information you need. In the example below (based on the one-click Zapier template), we included the key contact information for the lead.
- Test & save: Click “Test & Review” and it should show that the test was successful. Head over to your Slack channel to confirm the message was sent. Voila; there you have it!
Having trouble with the steps above? Setup your integration with the one-click template below:
Effortlessly solve form abandonment and automate your remarketing: sync recovered leads to Facebook Custom Audiences from Insiteful with Zapier!
