How-to track form abandonment in Wufoo Forms

How to track Wufoo with Insiteful

How-to track partial entries & leads in Wufoo with Insiteful

1. Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.
   
2. Install code: You can manipulate any Wufoo forms embedded* in your website just like regular HTML forms — simply copy & paste the code from the Install page into whichever page or form you’d like to track (ideally after the form embed code). That’s all there is to it: you’re now capturing abandoned forms & partial leads from Wufoo!

*Wufoo does not allow adding custom JavaScript directly to Wufoo forms that are not hosted or embedded on your own website (they cite security reasons for this restriction: see source) — this tutorial is intended for embedded Wufoo forms. 

When you login to the Insiteful dashboard, three powerful web tracking reports are just one click away:

1. Wufoo Forms Funnel Analytics

   Clicking on the chart icon next any given web form on the Forms page will bring you to the report pictured below: a top-level summary of your form performance, visualized as a funnel, along with smart recommendations on areas for improvement (i.e. the “confused field” warning below).

   

2. Wufoo Forms Partial Entry Tracking
   

   The Form Fills report (pictured below) shows the contacts that are filling out your online web forms. In cases where we’re able to collect enough partial data to assemble contact information, we’ll send you an email notification and add the profile to the Leads page.

   

3.  Wufoo Forms Leads Recovery
   

   As mentioned earlier, the Leads page lists all email leads where Insiteful is able to capture sufficient contact information from partial form entry data. On this page, you can assign automatic follow-up sequences to send drip emails to convert these leads. For more about automatic follow-up and other features of Insiteful, click here!
   

4.  Wufoo Forms Email Follow-up
   

   You can easily set up an email auto-responder or follow-up sequence for your Wufoo Forms, so you can reach out to potential customers immediately after they start typing entries into your form. Although Wufoo was not designed for email marketing, you can still send custom emails in minutes using Insiteful and other Wufoo integrations like Mailchimp or Campaign Monitor. It takes just a few minutes to set up automated replies such as email confirmations, upsell/cross-sells, remarketing campaigns, and order/receipt emails to be sent automatically.

   With Insiteful + Wufoo forms, lead recovery is effortless: automatically re-engage prospects that don’t complete your forms with email follow-up – simply choose from our library of template sequences, customize your own, or use your existing marketing software! There are a few different ways you can automate email follow-up for your Wufoo Forms with Insiteful:

   1. Native email follow-up:
      To use Insiteful’s built-in automatic email follow-up functionality, go through the Follow-Up Guide, which walks through the steps to enable Insiteful to automatically send follow-up drip emails on your behalf.
      
   2. No-code CRM integrations:
      If you already have sophisticated follow-up workflows set up in your CRM, you may prefer to sync leads from Insiteful to your customer management software and configure email sequences from there. Insiteful makes this easy thanks to our no-code integrations with leading CRMs such as HubSpot, Salesforce, Podio and more.
      
   3. Zapier integrations:  
      If you use another email provider (ie. MailChimp, SendGrid, etc.), you can use Insiteful’s official Zapier app to automatically sync recovered leads to your mail merge software of choice.
      

5.  Wufoo Abandoned & Incomplete Forms
   

   Whenever visitors fail to submit a form through the last button, they leave behind incomplete entries. For instance, forms may be abandoned due to technical difficulty or a lost network connection. Alternatively, visitors may spend a long time on each page of the form if it requires lengthy answers. Regardless of the reason, businesses seeking to boost their online lead generation should capture & restore incomplete entries so prospects can continue editing them.

   Unfortunately, traditional analytics like Google leave marketers completely blind to incomplete form entries — abandoned forms will slip by completely unnoticed unless you use a specialized partial form entry tracking tool like Insiteful. With a simple line of code, Insiteful will automatically recover abandoned forms & incomplete entries from your entire site!

6. Wufoo Forms – Save & Continue Later
   

   Want to allow your users to save & continue later on your web forms? It doesn’t have to be complicated. With Insiteful, it takes just one click to upgrade any of your existing forms to allow users to save & resume progress without losing incomplete entries— so they can pick up where they left off later.

   For the hundreds of teams that close deals via web forms (i.e. orders, price quotes, support requests, contact), abandoned forms are a critical issue that directly impact bottom-line revenue. Unfortunately, many teams are forced to accept losing out on these opportunities due to the limitations of their form builders. Insiteful empowers marketers to easily track & optimize their existing forms, regardless of the underlying platform or builder!

   One of our most popular power-up’s is the “Save & Continue Later” feature: it takes less than 90 seconds to enable & achieved conversion lift of >12% in case studies! That is equal to more than 1 extra lead for every ten you’re getting today, with virtually no extra work. Simply visit your domain settings, enable the saved progress power-up, customize the time delay to your liking, and you’re all set! See the full instructions for enabling Save & Continue Later here.

What is Wufoo Forms?

Wufoo is an online form builder that allows anyone to create amazing forms. When you design a form with Wufoo, the platform automatically builds the database, backend and scripts necessary for collecting and understanding your data.

Wufoo’s online form builder helps you create custom forms in minutes. Wufoo is a popular solution to create registration forms, application forms, surveys, contact forms, payment forms and more.

Wufoo Forms Key Features

Wufoo Forms comes packaged with a powerful feature set to enable users to easily collect user data and set up automated workflows with web forms.

Wufoo is an intuitive tool that allows anyone to easily design creative forms, without any coding knowledge. This drag-n-drop form builder has an easy-to-use interface, with a built-in theme designer to add your own custom branding. Wufoo can do far more than simple contact & signup forms — you can collect payments, accept file uploads, and craft robust designs such as multi-page and conditional form field logic. The Wufoo platform stores form submissions in the cloud and notifies you in real-time (via email &/or text) anytime a form is submitted.

Wufoo Form Types

Wufoo makes it easy to create all different types of forms: from contact forms and memberships applications, to order/payment pages and newsletter sign-ups. Wufoo Forms comes with a wide variety of ready-made form templates for your convenience, including over 100+ form designs such as:

• Contact Forms
• Signup Forms
• Booking Forms
• Payment Forms
• Survey Forms
• Evaluation Forms

Wufoo’s library of designs is incredibly versatile, with templates for highly-specific / niche use cases such as background checks, tuition reimbursement, and performance reviews. Regardless of what you’re trying to achieve, it takes only a few minutes to create a lead form with Wufoo’s intuitive builder: you can start from scratch or choose one of the turnkey templates.

Wufoo Forms Integrations

Wufoo Forms can be easily integrated with your existing tools. Wufoo integrates with some of the leading business solutions, such as Mailchimp, Dropbox, and Salesforce.

The Wufoo platform supports a wide variety of integrations such as Slack, Dropbox, and Google Sheets. Wufoo users can take advantage of plugins for Stripe and WordPress, native integrations with apps like Docusign and Mailchimp, as well as no-code Zapier integrations with 3000+ more apps.

Insiteful pairs with your existing form builders.

Make every click count and get more out of your existing web forms + marketing efforts with Insiteful: the all-in-1 form abandonment tracking & optimization platform.

Our users are able to boost their form conversions by 10 – 15% simply installing Insiteful’s form tracking. It takes just a couple clicks (<90 seconds), to track all your existing forms with Insiteful (whether you use Wufoo, a different solution, or a combination of various other form providers). Learn more about what Insiteful can do for you:

• Capture partial form entries & abandoned forms
• Recover leads with email, phone &/or address data
• Instant lead notifications (email, Slack, etc.)
• Track referrer & IP for all form submissions
  • IP-based location: country, state, city, etc.
  • Record query parameters, referrer, etc.
• Saved progress for returning users
• Built-in automatic email follow-up
  • Open & click tracking for emails
• Sync to CRM or 3rd-party software
• Form funnel analytics: from start to finish
• Abandoned form field insights (ie. confused form fields)