As the eternal war between digital advertising and privacy continues to evolve, so have browser-based tracking prevention tools. Today, browsers like Safari, Microsoft Edge, and Firefox include built-in tracking prevention that is enabled by default for users.
Problem: many browsers now block embedded HubSpot forms
Many form builder tools (like HubSpot Forms and Typeform) rely on JavaScript codes to embed their forms on your website.
If your visitors have tracking prevention enabled in their browser, they may visit your lead forms and see absolutely nothing. The greatest risk here is that tracking prevention doesn’t include any error message, so users only see a blank page and assume your website is broken.
With Firefox and Microsoft Edge combining for approximately 8-10% of the browser market share, companies could be losing 5-8% of potential conversions without even realizing they have a form visibility problem.
Here at Insiteful (where we capture millions of form entries every year), we’ve been hearing more and more stories from customers about these kinds of issues. To help mitigate this, our team has developed simple vanilla tracking codes to add alerts for visitors who have tracking prevention enabled and don’t see your lead forms. These scripts are extremely lightweight (less than 3KB), fully open-source (MIT license), and built with vanilla JavaScript (no dependencies).
Once you have installed these scripts on your site, users who have tracking prevention enabled will no longer see a blank page. Instead, they’ll receive a smart alert instructing them to adjust their settings in order to properly view your website. This script works similar to the AdBlock detectors used by news media sites and simply informs your website users that their browser settings are preventing your site from loading properly (so they don’t assume your site is broken and bounce).
If you want to further improve your conversion rate and recover missed opportunities, install Insiteful to capture abandoned forms automagically!
Solution: an open-source, lightweight script
You can install these codes by copying and pasting the script directly into your site, or by using the URL hosted on Insiteful.co, as seen below:
HubSpot Forms
Install via URL:
<script defer src="//insiteful.co/dist/fix-hubspot-forms.js"></script>
Install via copy and paste:
As more types of forms are affected, we plan to continue to add and update these scripts. Feel free to contribute or submit issues via Github!
