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WooCommerce is the leading eCommerce plugin for WordPress. Launched in 2011, the open-source e-commerce plugin for WordPress. is designed for small to large-sized online merchants using WordPress. WooCommerce websites make up 27% of all ecommerce websites, making it one of the web’s most-used ecommerce platform.

Abandoned carts are a leading concern for any eCommerce business: when a customer leaves a cart behind or doesn’t finish checking out, that translates directly to lost revenue. Although WooCommerce offers a paid Abandoned Cart plugin, it only captures people who are already logged in (ie. they already have an account on your website) by default, and offers very limited integrations.

That means most WooCommerce stores are likely missing out on a considerable chunk of abandonment revenue.

Insiteful can help you capture 100% of abandoned carts from WooCommerce. The results speak for themselves: simply installing our tracking script boosts conversion rates by 15% or more, automagically.

Want to recover abandoned carts and incomplete checkout forms in WooCommerce? It doesn’t have to be complicated. Seal the leaks in your funnel by tracking incomplete forms and abandoned carts in WooCommerce, using Insiteful — it takes just 90 seconds to install. Automagically boost your conversion rate with Insiteful’s turnkey form and cart abandonment tracking. You’ll not only recover abandoned carts, but also incomplete entries from newsletters sign-ups, membership registrations, and contact forms. Here’s how:

How to recover abandoned carts in WooCommerce

Ready to start capturing abandoned carts & partial entries? With WooCommerce and Insiteful, it just takes a couple clicks:
  1. Add your website: Just login to Insiteful & visit the Domains page and add your website where indicated in the screenshot below.
    Insiteful App – Domains Page - Add Website
  2. Install code: simply copy the code from the Install page in Insiteful and paste it into your website (ie. using a WordPress plugins such as “Insert Headers & Footers”), or install our official WordPress plugin (see WordPress installation instructions)!
    Insiteful universal form abandonment plugin for WordPress

Form tracking & lead recovery with WooCommerce + Insiteful

When you login to the Insiteful dashboard, three powerful form analytics reports are at just one click away:

  1. Report: Form Analytics & Field Insights

    Clicking on the chart icon next any given web form on the Forms page will bring you to the report pictured below: a top-level summary of your form performance, visualized as a funnel, along with smart recommendations on areas for improvement (i.e. the “confused field” warning below).

    Web Form Funnel Analytics Report | Insiteful

  2. Report: Partial Form Entry Tracking

    The Form Fills report (pictured below) shows the contacts that are filling out your online web forms. In cases where we’re able to collect enough partial data to assemble contact information, we’ll send you an email notification and add the profile to the Leads page.

    Web Form Tracking Report | Insiteful

  3.  Report: Leads Page

    As mentioned earlier, the Leads page lists all email leads where Insiteful is able to capture sufficient contact information from partial form entries and abandoned carts. On this page, you can assign automatic follow-up sequences to send drip emails to convert these leads. For more about automatic follow-up and other features of Insiteful, click here!

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