Recovering lost leads from abandoned forms just got easier: generate retargeting audiences for Google Ads (ready-to-upload for Customer Match) from Insiteful in just one click, pre-formatted to match Google’s customer list requirements for CSV files!
Insiteful empowers you to recapture abandoned form leads in real-time: now you can skip the manual data entry with our built-in Google Ads Customer Match feature. With Insiteful, you can enjoy the peace of mind of No more missed opportunities™, thanks to our complete solution for tracking incomplete form entries and detecting leads. Using our turnkey lead capture technology, you can automagically capture, track, and re-engage potential clients and automatically detects leads from unfinished form submissions.
To generate & download your Google Ads retargeting audience, simply login to Insiteful and visit the Leads page, then click the “Export > Google Ads” button (as seen above). You will be redirected to a page where you can download your Google Ads Customer Match list, pre-formatted to match Google’s official CSV template.
What can you do with the new Customer Match feature?
Customer Match is an ad targeting option in Google that allows you to use sources like customer lists, website or app traffic, or engagement with your prior ads, to create retargeting audiences of people who already know your business. Custom Audiences were designed to allow Google advertisers to create retargeting or remarketing campaigns: to reach with people who previously interacted with your website or mobile app, and upsell or cross-sell those audiences by reminding them of their purchasing intent.
In this case, you’re able to upload a Customer Match in Google Ads by uploading a “customer list” of leads detected from your web forms, in CSV format. Insiteful makes it easy to track & remarket to lost leads from partial entries & abandoned forms.
What’s the purpose of retargeting?
Retargeting campaigns are used to show ads to people who have visited your website or used your app. By strategically positioning your ads in front of these audiences as they browse other websites (ie. Google search & display), your business can increase your brand awareness or recover & convert those visitors into paying customers.
Generally speaking, retargeting ads garner a higher conversion & engagement rate, since these audiences have already indicated interest in your products &/or services. Setting up retargeting ads for your business takes only a matter of clicks with Google — a powerfully simple strategy to add to your business bottom-line and improve your marketing efficiency. Try it out today on Insiteful.co!